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Sales Leverages Digital
Sales has been an area of high promise but unrealized ROI for digital efforts. Sales is certainly involved in and a consideration for digital strategy. Social CRM emerged as an early theme in social...
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Everyone’s in Research & Development
Most digital strategies and initiatives are focused on the go-to-market strategy and benefit marketing, sales and service, but research and development is a perfect example of the value of extending...
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Digital Transformation: Beyond Marketing
Organizations readily see the advantage in digital marketing. Now imagine your market advantage if you digitally enable your entire company. The business case for social collaboration to better engage...
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Legal Team: Digital Strategies Beyond Document Management
At first glance, Legal seems perhaps the last functions to apply digital. The tools and capabilities that improve operations in other units can also be used by Legal, although we believe Big Data...
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Customer Service: Lead Player in Customer Experience
Close on the heels of marketing in terms of digital strategy and engagement is customer service and support. Certainly you can’t leave customer service out of a digital customer experience initiative...
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